Boost your persuasive power with new interactive app  


Sign up for the chance to be an exclusive tester 

Inspire, motivate and convince others

Make great first impressions and build relationships that last. Deliver powerful messages that get people on side.

Robert Cialdini

  The most cited living social psychologist in the world today. Widely regarded as the “Godfather of influence” and author of the international best-selling book, Influence. 

Bringing Cialdini's advice to life 

We all want to hear 'yes' more in our everyday lives. Be guided through 28 practical sessions to unlock your persuasive power – from work, to home.

Support in your pocket for when you need it most 

Personalised, practical tools for whenever and wherever you need them. Want to negotiate your pay rise? Bond with a stranger? Make an inspirational speech? There’s an interactive exercise to guide you through it.

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